This course first provides an understanding of creating a Marketing Cycle.
1. Know-how & experience: We have an incredible and flexible marketing team that has pivoted quickly many times as we have adjusted to marketing changes.
2. Decisions based on data: A good marketing cycle needs to be fluid and reactive. Decisions need to be based on data and business evaluations, not subjective thoughts or perceived correlations.
3. Tools & templates: This course gives training and access to our current 4 step marketing cycles. This is tailored specifically to running an art business and encompasses 15+ years of experience considering different demographics, mediums, course types, budgets, and more.
4. Individual coaching: You will meet with a marketing expert for a one-on-one coaching sessions to discuss your individual marketing cycle. Up to 1x30 minutes coaching sessions are included. *BONUS: More one-on-one coaching time is available for purchase.
5. Online Learning: Benefit from courses lead by experienced marketing coaches covering topics ranging from scheduling, market research to labour cost analysis and best practices.